The team from the developer of Firefox open-source web browser heard from several people who expressed frustration with the user controls, and who said they wanted better tools that simply work the way they’d expect them to. New Delhi, Sep 20 (Ians) YouTube buttons like ‘not interested’, ‘dislike’, ‘stop recommending channel’, and ‘remove from watch history’ are ineffective at preventing similar content from being recommended and its user controls do not work for many people, researchers from Mozilla have discovered. YouTube 'dislike' and 'not interested' buttons fail to protect users: Mozilla study Those participants collectively analyzed more than 567.8 million videos to search for bad recommendations, which Mozilla defines as “videos to users that are similar to a video they had previously rejected.” To decide what qualifies as “similar, Mozilla’s study included a sample of 22,722 people, who installed a browser extension called RegretsReporter in order to track their YouTube activity. The results suggest that “bad recommendations” keep resurfacing on YouTube, and pressing the dislike button rarely keeps those videos away for good. The company known for developing the Firefox web browser conducted a study in which it tested YouTube’s algorithm. According to Mozilla, however, that effect may not be as strong as you think. By disliking videos, viewers can indicate that they don’t want similar content to be recommended to them in the future. Though YouTube stopped publicly displaying dislikes last year, the thumbs-down icon still plays a role in the platform’s operations.
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